Commerce - the 7cs of the web site

Commerce

Dimensions of commerce

-Product registration, shopping cart

-Catalog request

-Email signup

-Gift cards

-Store locator

-Order status and tracking

-Shipping

-Order return

-Protect customer privacy

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Connection - 7cs of the web site

Connection

Coach website is not provided the connection which is not able to link to other sites through a hypertext jump, or hyperlink, from one webpage to another.

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Communication - the 7cs of the web site

Communication

1.Broadcast
-E-mail newsletter -FAQ -Content update notifications -Users able to receive news about the product latest styles, seasonal updates, store openings, gift solutions and services.




2.Interactive
-E-commerce dialogue such as trade e-mail message which regarding to order status/tracking, returns -Customer service through email, by phone, by fax or write to their Customer Service Center

- User input which includes user feedback to the site

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Customisation- the 7cs of the web site

Customisation

-Personalisation

--Offers

---Personalised account

---Software agents perform task to notify individual when a product is available.

---http://www.coach.com/ able to describe their handbag type, style likes, and recommendation that matches appropriate items to the customer’s preferences.

-it also provide log in registration to tailor the customer needs.

-Tailoring

--Coach.com tailors all the information provided to every member they delivers the welcome message to their members base on their name.

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Community - the 7cs of tthe web site

Community

Coach has community in its website by allowing user to access discussion to find solution.



-users may reply to the topic to give suggestion or opinion about the Coach after reading the content. It helps to build closer relationship among users.

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Context and Content -the 7cs of the website

1. Context


a) Functional


It is quite fast to access to the relevant information when user accesses to this web site

Section breakdown which is organized- top-level tab structure by stated i.e. home, store locator, my account, gift guide, shopping bagWhere else the general tab stated customer service, email sign-up, catalog request, security/privacy, shipping, site map, company information, Japan site. Linking structure which enables users to move easily back and forth between sections of the siteFor example, the site offers the option of viewing by designer as well as handbag type, size to ensure that people can quickly find what they want.Navigation tools facilitate the movement of each user throughout the site that allows users to find their information
- Site map

b) Aesthetic


This web site is visually appealing. They focus heavily on interesting graphics, colors, and design features to make the web site look beautiful.This web site is applying a hybrid design that combines both functional and aesthetic elements


2. CONTENT




a) Offering mix

The web site is mix 3 elements which are focus on product content, provides information and services.


b) Appeal mix

Cognitive: Focus on the functional aspects which shows the availability of products, colors available for product, customer support. Emotional: Focus on emotionally resonant ties to the product that is humor, warmth


c) Multimedia mix

The variety of media such as text, image, video, graphics, and animation has incorporated into this web site.

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The reasons i would like to make a return visit to coach.com

The Reasons I would Like to make a Return Visit to www.coach.com

The commercial web site that impressed me was the coach website, which the URL is http//www.coach.com. This website is simple, elegant and attractive. Besides that, i am able to get the updated information about the coach product through this website. However , it can divide into few categories to describe the design features.

GOOD DESIGN FEATURE

Background

• -White in color

• Color combinations of text and background which is white in color make text easy to read

Text

• Font size is big enough to read
• Underlined text that is link

Links

• Link color is colored which easy to let users to know that is a link

Graphic

• There are many meaningful graphics that fit on the screen

• The large graphic files which is load quickly

• Graphic with alt labels

Blinking and animation

• text but with a lot of animations which is attractive

Navigation

• Navigation bar is easy to use

BAD DESIGN FEATURE

Text

The bright text color interrupts with the bright background color.

The text color just in black color which is not attractive.

Link

Ø links are not clearly presented and are not underlined, so u don’t know they are links.

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