1. Context
a) Functional
It is quite fast to access to the relevant information when user accesses to this web site
Section breakdown which is organized- top-level tab structure by stated i.e. home, store locator, my account, gift guide, shopping bagWhere else the general tab stated customer service, email sign-up, catalog request, security/privacy, shipping, site map, company information, Japan site. Linking structure which enables users to move easily back and forth between sections of the siteFor example, the site offers the option of viewing by designer as well as handbag type, size to ensure that people can quickly find what they want.Navigation tools facilitate the movement of each user throughout the site that allows users to find their information
- Site map
b) Aesthetic
This web site is visually appealing. They focus heavily on interesting graphics, colors, and design features to make the web site look beautiful.This web site is applying a hybrid design that combines both functional and aesthetic elements
2. CONTENT
a) Offering mix
The web site is mix 3 elements which are focus on product content, provides information and services.
b) Appeal mix
Cognitive: Focus on the functional aspects which shows the availability of products, colors available for product, customer support. Emotional: Focus on emotionally resonant ties to the product that is humor, warmth
c) Multimedia mix
The variety of media such as text, image, video, graphics, and animation has incorporated into this web site.
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