Customisation- the 7cs of the web site

Customisation

-Personalisation

--Offers

---Personalised account

---Software agents perform task to notify individual when a product is available.

---http://www.coach.com/ able to describe their handbag type, style likes, and recommendation that matches appropriate items to the customer’s preferences.

-it also provide log in registration to tailor the customer needs.

-Tailoring

--Coach.com tailors all the information provided to every member they delivers the welcome message to their members base on their name.